It’s a great way to continue your relationship with your recipients without coming off too pushy. Give your recipients a break by providing educational information. Educational email Have you ever felt bombarded by the number of promotional offers in your inbox? Especially during the holiday season, the quantity of holiday deals can feel overwhelming. Let those feelings flow and influence your email design. Try to add some of the flavor of the event in your email by visualizing how you want your recipients to feel at your event. This colorful, funky email would look very different if it was for a networking event or career fair, but for a music festival, it works! Reflect on the type of event and your audience when designing your email. Here’s a great example of a “Go buy your tickets!” reminder from the Grandoozy music festival. To get these recipients back on track try segmenting those that click to learn more or add their tickets to the cart and forget to check out. Maybe someone clicks an event they’re interested in, checks their calendar to see if they’re available, and then gets sidetracked with another task. When people are dedicating their time to an event, they need reminding and plenty of it. We usually see more information about the event in the first email of the series, and in subsequent emails there’s a bigger push to the website.ĭon’t be discouraged if you don’t see RSVPs or ticket purchases right away. Do you want your recipients to add the event date to their calendar, submit a form to RSVP, or go to your website to purchase tickets? Once you determine the action, you’ll be better able to structure your email. Event email For event emails in particular, keep your desired action in mind. Follow Indiegogo’s lead and spell out the updates or problem with brevity and visual comprehensiveness.įor more tips on crafting privacy policy update emails, check out our post, Best Practices For Sending Updated Terms of Service or Privacy Policy Emails. In this example with crowdfunding website, Indiegogo, their email describes their privacy policy update in accordance with GDPR without getting into any fluff.Īlso, notice in Indiegogo’s email how the updates are bulleted and bolded, so you can get an idea of what’s changing without needing to fully read the additional text. It may not be enthralling, but it’s not supposed to be. Avoid being cute or funny with this important message, and instead, get to the point, keep it dry, and crystal clear. Many people highly value their privacy and account information, and it can be offensive to make light of a bad situation. Privacy policy update email When sending a privacy policy update or, perhaps, an email that account information has been compromised, you really need to check your attitude and your personality at the door. For more tips on shortening emails, take a look at our blog post, Email Length Best Practices. It hooks your interest by promoting the new feature in the subject line, “ A/B testing is here! □ Ah, that new feature smell.”įrom there, it quickly describes the new feature and leads to a call-to-action button for you to learn more. Then, point them to a blog post or your website where you have more information about your product release or feature.Ĭheck out this new feature email from Wistia, a video software company. Instead, pare it down to the most important takeaways for the recipient. We know you’re excited to tell your recipients about this awesome new offering, but over-describing can be overwhelming to the recipient. Product release email When sending a new product or update email, refrain from including every detail about your product. You might find automated email marketing campaigns with trigger-based notifications work better than email blasts.ġ. Some operate better as standalone emails, while others will work better as part of a series or campaign.įor example, a welcome email might be the first in a series of emails, and a marketing email might be an entry point to the top of your sales funnel.Įxperiment with all of these email types to see what works best for your email marketing strategy. Different types of emailsĭifferent types of emails will fall into different categories. Keep reading for information on products, privacy, event, educational, and promotional emails. To help you craft the best email for your business goals, we’re sharing examples of 21 different types of emails and tips for each. 21 Types of Emails Explained (With Tips & Examples) Product, event, promotion, oh my! There are many different types of emails that you can send for a variety of purposes.
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